Introduction of HiPP
關于喜寶
◆ HiPP喜寶成功生產了第一種嬰兒食品：1899年
HiPP successfully produced the first baby food：1899
◆ HiPP（喜寶）公司的成立：1932年由Georg Hipp先生建立
Establishment of HiPP：Founded by Mr. Georg HiPP in 1932
◆ 員工人數：3500
Number of employees：3500
◆ 生產中心：德國、法國等歐洲國家
Production centers：Germany,France and other European countries
◆ 核心市場：50多個國家和地區
Core markets: More than 50 countries and regions
HiPP Company Philosophy
喜寶集團理念
Manufacturing of healthy products in premium quality,In compliance with nature.
優質健康產品，自然和諧生產
HiPP History
喜寶百年歷史
1899 ‘Birth’of the company HiPP 喜寶公司誕生
Josef Hipp creates first product from biscuit flour
1926 Georg Hipp takes over the business and expands the biscuit-production
Georg Hipp先生接手了生意，并擴大了餅干的生產
1950s First industrial production of baby food in tins 首批聽裝嬰幼兒食品的工業化生產
1960 The first HiPP jar 首款喜寶瓶泥誕生
1967 Claus Hipp takes over the company management together with his
brothers Georg and Paulus and expands the ecological ideas step by step.
Claus Hipp先生同他的兄弟一起接手了公司的管理，并逐步拓展生態學理念
1968 Modify the recipes of infant formula 改良奶粉配方
1992 LCP long chain polyunsaturated fatty acids LCP 長鏈多不飽和脂肪酸
2002 Get prebiotics from natural ingredients and add them to formula milk powder
從天然的原料中獲得益生元，并添加到配方奶粉中
Future Just to take better care of our baby 只為更好的照顧我們的寶寶
HiPP Brand Value
喜寶 品牌價值
Health 健康
Premium Qualit 高端品質
Care 關懷
Nature 自然
Organic 有機
Sustainability 可持續發展
TRUST 信賴
Actively give back to the society, adhere to green development
喜寶積極回饋社會，堅持綠色發展
Support local green initiatives in China, such as donating 1 millions treesin Inner Mongolia in 2018 in partnership with ant forest.
About 15,000 hectares of soil and groundwater are protected each year from more than 4,000 tons of man-made fertilizers and 5,000 kg of pesticides, thanks to HiPP organic farming.
Using technological innovation to reduce water use by more than two-thirds over the past three decades.
By putting renewable energy into production and operation, use high technology to reduce energy consumption and make99.77% of waste materials recyclable.
• 喜寶支持中國本土綠色行動，如2018年與“螞蟻森林”合作，在內蒙古地區捐贈100萬棵樹。
• 得益于喜寶的有機種植，每年有15,000公頃的土壤和地下水得到了保護，免于4,000多噸人造肥料和5,000公斤農藥的侵蝕。
• 喜寶在過去三十年中利用技術創新將水的用量降低了三分之二以上。
• 喜寶將可再生能源投入生產和運營中，使用高新技術減少各種能源消耗，使99.77%的廢料都可以回收再利用。
Product Quality and Safety
產品質量安全
HiPP 喜寶實驗室——歐洲現代化的實驗室
HiPP喜寶擁有歐洲現代化的實驗室，憑借先進技術設備可以對大概1200種的可能殘留物進行檢測。檢測技術的精確程度相同于能在25平米游泳池中發現一顆鹽粒。
超過260道的檢驗程序
從土壤分析、原材料分析，再到測試成品，每一罐HiPP喜寶出品都要經過260多道檢驗程序。
HiPP China
喜寶中國
HiPP (Shanghai) Co., Ltd. was established on June 14, 2017. It is a wholly-owned subsidiary of HiPP Group and is responsible for HiPP’s business in China.
喜寶貿易（上海）有限公司成立于2017年06月14日，是喜寶集團的全資子公司，負責喜寶在中國地區的業務。
The commercial team includes brand, media, e-commerce, quality, public relationship, regulatory affairs, government affairs and other departments, and the business covers infant formula milk powder, complementary food, baby care, maternal nutrition and other products.
公司的業務團隊包含品牌、媒體、電商、質量、公共關系、法規、政府事務等多個部門，業務涵蓋嬰幼兒配方乳粉、輔食、嬰幼兒肌膚護理、孕期營養等系列的多種產品。
Willingness to join
加入意愿
Join forces with other institutions and companies of industry to face the challenges in policies, regulations and business.
愿與業界其他機構、企業攜手合作，共同面對政策、法規及業務上的挑戰
Share related information and experience with working group members
樂于與工作組成員分享相關的信息和經驗
Actively participate and exchange insights at association meetings
參加協會組織的會議，并與其他機構、企業交流意見
Take an active part in regulatory and technical lobby meetings
積極參與政策法規、技術層面與政府部門的對話溝通
主要產品：HiPP嬰幼兒配方乳粉、嬰幼兒谷類輔助食品、嬰幼兒罐裝輔助食品、調制乳粉
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